Zillow will not get in the middle
Zillow’s Barton on whether they’re getting into the online brokerage space, Zillow Shows More of Its Cards:
Barton continually has to defend himself against fears that he will replace real estate agents the same way he replaced travel agents with his last big startup, Expedia. His reply: since the web ad model has now become viable, Zillow doesn’t have to get in the middle of any transactions. Rather, it is getting into the content business, offering trivia, listings, as well as a new real estate wiki project (also launching today) combining expert and visitor knowledge about all things real estate.