Redfin in the San Francisco Chronicle
This weekend the SF Chronicle had a great article about us, Redfin, an online brokerage, is challenging the status quo — and upsetting an industry:
Kelman bristles at being dismissed as just another discount broker.
“No one calls E-Trade a discount stock broker, no one calls Amazon a half-price book seller and no one calls Expedia a discount travel agency,” he said. “Our differences go beyond price. Our agents are more productive and we offer a different service.”
While a successful traditional agent might close two or three deals each month, Redfin agents are able to handle 25, Kelman said. That will ultimately keep operating costs down.