Matt Goyer’s Real Estate Blog

Rain City Guide had a recent post on signs, Go Dog Go! and I thought it would be a good opportunity to post a picture of a sign just down the street from me. First a quote from the RCG post:

The vast majority of the “for sale” signs in my neighborhood, are the usual boring rectangular shape and size. It’s sad because the most interesting yard signs in my neighborhood are from Redfin (memorable because of its non-rectangular shape and the BUY ME “button” on the sign) and from Plateau Real Estate, a small & local company down the street from me, (memorable because it’s logo has gradient greens and a unique font). It’s not like Redfin’s logo and Plateau’s signs are that great, but at least they try to stand out amidst an ocean of boring, rectangular, monochromatic signs from most of the big and independent brokers in the area.

And here’s a photo of our sign in front of a condo building:

Note that we have two styles. One style says ‘BUY ME’ the other ‘FOR SALE’.

Sadly it has been graffiti-ed but everything is on Capitol Hill. I just noticed that someone tagged the brick entryway to the garage of my condo.

What I like most about our sign is its non-standard shape and that it has a very clean design with minimal clutter. I remember when we were working on the design and had the first prototypes shipped to the office and everyone gathered around to try hanging it on the post in the office. Should the swoop by on the top? the bottom? Does it look too much like a guillotine? Which way should the swoop go? Should we make the BUY ME look more like a button? Or leave 2D like the rest of the sign? Should the post be white, grey or red?

In the future I hope we can be more Bloodhound like and include unique URLs on every sign.

This entry was posted on Monday, June 11th, 2007 at 7:45 pm and is filed under Redfin. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.