Archive for January, 2008

Traffic: Zillow (20%) vs. Trulia (300%)

Tuesday, January 15th, 2008

FoREM has a post on how Zillow Plateaus While Trulia Grows:

According to Comscore, Trulia overtook Zillow in traffic for the first time last month (Dec. 07).

What I find more telling is Zillow and Trulia’s own thoughts on their traffic performance in 2007.

From Zillow’s 2007 - It’s a wrap:

Now, specific to Zillow, here are a few year-end fun facts. Zillow has grown significantly in the past year in terms of capital (an additional $30M raised bringing the total to $87M ), employees (from 135 people to 160), site traffic (up about 20% year-over-year), advertising salespeople, (from 5 to a team of 20; Advertising offerings (launch of Zillow Home Direct Ads), for sale listings (launched the ability to post homes for sale in early December ‘06, so a handful then vs 400K now), brokerage partnerships (zero vs dozens today), newspaper partnerships (over 280 newspapers now), Make Me Move listings (about zero then vs 100K now), etc.

From Trulia, New Year’s Resolutions for Online Real Estate and Trulia:

Today, Trulia.com is the fastest growing website in the real estate industry according to Comscore (at least amongst the top 20 sites). In December 2007 Trulia.com will have around 2.5million unique visitors, we have grown 3x in 12 months whereas many other sites have flat or declining in traffic. We consistently see double digit monthly growth and expect this to continue for the foreseeable future until we become one of the top few sites in the Industry.

Conclusion:

Trulia: 300% YOY
Zillow: 20% YOY

How open is OpenHouse.com?

Monday, January 14th, 2008

Transparent Real Estate has a post about OpenHouse.com:

Although developed and managed by Realogy, OpenHouse.com is positioned as non-denominational and is encouraging any brokerage or agent to participate by submitting listings feeds. It’s significant that one of the largest brokerages is developing an “open data” product for the benefit of the industry.

If OpenHouse.com truly is a non-demoninational website truly supporting “open data” not only should they make available an API for submitting open house information but they should also make available an API for extracting open house information so that we can all contribute and reap the benefits on our own sites.

But of course the site might be soon killed off given this comment from a soon to be ex-Realogy employee:

You know the site is a dud when even Realogy’s own brands don’t use it. I jst ran a search on open houses in a few major cities and little or nothing came up. This open house should be cancelled