Matt Goyer’s Real Estate Blog

Good for Estately and their expansion south to Portland! Adding your second MLS is always the hardest. I’m sure we’ll see them add more at a rapid pace now.

There hasn’t been much coverage of their expansion; most notably FoREM wrote about it, Estately Comes to Portland. What’s shockingly absent from the rather sparse coverage is the fact that Estately cannot show you the address of the home for sale. They can show you the location on the map but not its address.

We face something similar in Boston where to see the address of the home and its location on the map you need to register and sign in. Not surprisingly Boston is our market with the least amount of web traffic.

I’m surprised that none of our real estate blogger luminaries are talking about how maddening it is for customers that they either need to sign in in Boston or have to contact a real estate agent in Portland to get the address of the homes they are interested in. Especially when you can search on Trulia and get addresses for homes for sale in both cities.

From the Future of Real Estate Marketing interview with Galen:

With the remaining money we’re going to build out some new features for our competitors to copy and we’re going to be expanding into new markets. We’ve received quite a few requests for new inspiring ideas from Redfin and Trulia of late, so we’re cooking up some great stuff for them.

Oh, I wish my job was as easy as pointing our developers at Estately to copy.